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Importance of website designing! What are the advantages of it!

Many people in charge of the Web of small and medium-sized enterprises are worried that they are not using their homepage well.

In fact, in order for SMEs to make the most of their homepage (website), it is essential to understand the "purpose" and "role" of the website. If you do not clarify the purpose of the website, you will not be able to set goals, and if you do not have goals, you will not be able to achieve them.

Here, we will explain the purpose and role of SME websites. Once you've read it, you know what you need to do to reach your website's goals, and you're ready to go.

Then, I will explain it at once!

Purpose of small business website

First of all, I will explain the "purpose" of a small business's website.

According to the Small and Medium Business Administration data, the purpose and purpose of opening the homepage are as follows.

In the above survey results, the purpose of opening the homepage is "improvement of creditworthiness by public relations," "sales promotion," "expansion of new orders," "product description," and so on. I will explain these purposes in a more specific and easy-to-understand manner.

Acknowledge the company and gain trust

In the case of local SMEs, even if they provide good products and services, their achievements are often not widely recognized. For such companies, the goal of the website is to raise awareness and gain credibility.

We aim to gain trust through so-called "company information" and "product introduction" such as what the company sells, what kind of policy it has, how many years it has been, and so on.

Have you ever visited other companies' websites, saw the president's vision and management guidelines, corporate social initiatives, and case studies of introducing products and services, and felt that you were a proper company? 

In addition, I think that some of you may have experienced increasing the company's trust by looking at the state of the office or factory, photos of working employees, photos of the president's face, etc., on the website. From the user's point of view, these detailed websites give customers a sense of security. And a sense of security leads to a sense of trust.

Raise awareness of products and services

If you have just released a product or service and it is not yet known, or if you want to make an existing product or service more widely known, the purpose of the website is to raise awareness of the product or service.

There are website designs and layouts that are useful for promoting products and services. Boldly layout product photos and consider designs that convey the service mechanism in an easy-to-understand manner. When there are many types of products, it is easier to understand visually (photographs and illustrations) than by listing them in text.

Sale/application of products and services

If you want to sell a product or service on the Internet instead of in a store, the purpose of the website (EC site) is to have the product or service purchased. In other words, "getting people to purchase products and services" = "increasing sales through sales" is the purpose.

When customers buy products or apply for services on the Web, it is important to give maximum consideration to the website's operability and stress-free site design (EC site). It will be.

Lead acquisition by inquiries and document requests

If you want to collect information about users who are interested in your products and services and provide them individually when you need them, the goal of your website is to get leads.

Especially in the case of B to B, it often takes some time to decide to purchase a product. In addition, even with B to C, some products such as cars and residences are expensive and take time to make a decision.

In such cases, it is difficult to get them to buy immediately, so by acquiring the lead of prospective customers, you can maintain continuous communication with users.

Improving brand image

Branding is the goal of your website when you need to improve your corporate image. Impressing a certain image of a company is more important than expanding sales of products and services. It is important to clarify the concept and convey it simply in branding.

The role of small business websites

SME websites have the role of building and maintaining relationships with customers (prospects / existing customers). However, it is a mistake to think that you can continue to have a relationship with your customers if you have a website. Keep the following points in mind to continue your relationship with our customers.

It can be said that the "decision of purpose" of a website for small and medium-sized enterprises is actually part of the enterprise's business strategy. Therefore, it would be better if management could be present to discuss the website's purpose.

Corporate marketing activities include web marketing such as websites and SNS and sales by sales staff and analog marketing such as leaflets and signboards.

What role does web marketing play in corporate marketing activities? What role do activities other than web marketing play? That is also related to the purposeful design of the website.

These things are at the corporate strategy level, so management needs to make decisions. Some companies may require consulting to analyse from an objective perspective of a third party.