6 Types of Digital Marketing You Need to Know

Digital marketing has become a necessity for every business if it wants to stay competitive and grow.  For a business that is new to today’s digital world, it can be tricky to understand the different strategies of digital marketing that can be used to effectively grow a business.  In a small business, the digital marketing strategy needs to be two things- cost-effective and automated, and you can get both of these with Appdid.

Here are six types of digital marketing that are the most efficient and their overviews:

1.  Search Engine Optimization:

Simply put, search engine optimization (SEO) is optimizing a website's content in a way that it ranks higher on the search engines’ results. A better ranking means higher traffic on the business’s website. To optimize the content, SEO specialists will carry out in-depth research to find out which keywords are being used by customers.

Some ways of SEO are:

1.   Content Indexing: It means to make every part of the content “readable” by a search engine. Add Alt text to images and captions to videos.

2.   Keywords: Proper usage of keywords doesn’t mean loading your entire website with keywords that make no sense for your business. High-quality optimized content has a keyword-heavy heading and a few keywords in the entire content piece.

Writing high-quality, optimized pages can generate more traffic to the website than any other medium. leading to increased ROI.

2. Social Media Marketing: 

 Everybody knows what is to be done on social media channels, but a digital marketer’s approach is completely different. All marketing on all channels should be synchronized and pointed in the same direction.

Some important parts of SMM are:

1. Analytics: Social Media Managers need to analyze the trends and the performance of the content.

2. Marketing: SMM is not different or inferior to marketing, if anything it’s marketing plus influence.

SMM is not just limited to Facebook and Instagram, now there are many other channels: Twitter, Instagram, and GoogleMyBusiness and this can help you take your business to the next level.

3.  Content Marketing: 

There is a new saying in the market: content is king. Good quality content is a must for running effective campaigns.

Different forms of content that do well are:

1. Blogs: A blog is a page written on a personal level. It is more like a conversation so imagine the degree of persuasion you can bring to it.

2. Webpages: Well-written webpages can make your sales figures go through the roof.

Content is no longer limited to written content. There are new ways of doing content marketing, like podcasts, TikToks, reels, etc. All of them have different strategies but can be explosive if targeted well.

4. Search Engine Marketing:

Facebook Ads are not the only thing; Google Ads are a highly ROI-intensive way of generating genuine traffic and getting good leads.

There are two ways to go about it:

1.  Google ads: It is limited to google chrome Search Engine Results Page (SERP).

2.  Pay-per-click: PPC means that you pay for each click that you get on your ad.

Search Engine Marketing is a very dominant tool for businesses of all sizes. If you have a physical business that has geographical limitations, you can run your ads only in your area of operation.

5. Email marketing:

It is a good way of communicating in a personalized way to a large number of people at one time. It can be used to inform audiences about coming offers, coupons, and discounts. Targeting the right kind of audience becomes easier with this method.

It’s old tech, but there are new ways of marketing through e-mails:

1.  Newsletters: You can start your own weekly newsletter informing the customer about deals of the week, products that outshined last week, and coming sales.

2.  Click-bait E-mails: Writing a very catchy subject line is a great way to make sure that your e-mail is read or at least opened.

Most people these days still prefer receiving communication through e-mail and not any other means, so e-mail marketing stays highly relevant with the 100s of billions of e-mails being sent every day.

6. Mobile Marketing:

An average human being spends close to 4 hours on a mobile device each day, which makes mobile marketing one of the highest ROI-giving strategies. It means reaching people through SMS, web content, and social media. The offers can be tailored according to the gender and location of the user.

If the audience is not coming to us, then we can reach them exactly where they are: on their phones and mobile devices.

Conclusion

Digital marketing is highly measurable and quantifiable when calculating results. If targeted well, it is the only marketing your business will ever need. It gives a voice to your business and the values you stand for. If you wish to stay ahead of your competitors and learn more about our digital marketing services in Thane, Mumbai, get in touch with our highly skilled team today! Discover how we can help elevate your online presence and drive growth for your business -  call us!